随着电商⾏业近⼏年的迅猛发展，电⼦商务从早些年的粗放式经营，逐步转化为精细化运营。随着 平台数据量的不断积累， 通过数据分析挖掘消费者的潜在需求，消费偏好成为平台运营过程中的重要环节。本项⽬基于某电商平台⽤户⾏为数据，在 MySQL 关系型数据库，探索⽤户⾏为规律，寻找⾼价值⽤户；分析商品特征，寻找⾼贡献商品；分析产品功能，优化产品路径。
active 2024-02-17 → 2024-02-17 (UTC)
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